How Restaurant Menus Get You To Buy Certain Dishes


Matsuhisa menuparadox of choice

It’s really interesting to look at the psychology that is associated with restaurant menus. There’s a lot that you need to consider and they take some time to layout everything that is in there. When you start to look at something like the Matsuhisa menu, you may have some ideas as to what you want and what you don’t want to try.

But, there is more to it than that. The layout grabs your attention and the pictures start to make you hungry, right? Well, there’s a reason for that. Here are some of the tricks you see when it comes to the menu layout at different restaurants.

Limiting Your Choices

The paradox of choice is a pretty big thing when it comes to figuring out what to eat. In short, the paradox is that “if you have more choices, you’re more likely to come to a decision.” That’s totally not how it works – we get frustrated and overwhelmed. So, instead, restaurants actually limit the number of choices that you have so that you are more likely to find something you like, and find it quickly.

They Put the Higher Priced Foods First

When you look at a menu, you almost always see the most expensive things in the front. That’s because, as you look through the menu, the prices throughout it will look cheaper compared to that. You’ll feel like you got a great deal and that you “beat the system,” prompting you to likely come back in the future. Not only that, but it can also help you to see those more expensive foods in a positive light, tempting you to order them and see what’s so great about it in the first place.

They Use Red and Yellow in Their Branding

Think about the most popular fast food restaurants – many of them use red and/or yellow in their branding. Why? Because these two colors invoke both excitement and hunger. It makes us a lot more likely to want food and we are more likely to order and eat more if we are surrounded by these colors. Colors like blue are relaxing and don’t invoke hunger like red and yellow.

Menus Use Fancy Language and Put Special Items in Boxes

They want to draw your attention to the things that are out there and that they have available for you to enjoy and fall in love with. So, they use fancy language to make it sound awesome and they put items in boxes so that your eyes are drawn to those foods. That’s often why you will hear that there are “house specialties” and that there are lots of people who rave about the foods that are highlighted on the menu.

There’s so much to enjoy at a local restaurant that you want to be sure that you understand how the menu works. Not only does it help you to get the best prices, but you can find some options that will really please everyone.